Website Checklist

Poorly performing websites waste your ad spend and can cause your prospective customers to click away before they’ve even found out how wonderful you are!
Is your website loading speed slow? There can be up to a 40% drop off with people clicking on your ads but not waiting for a website to load. Optimum speed is 2 seconds.
Use tools such as Pingdom to check your website

Any ongoing work being done on your website could slow traffic from ads. Make sure you ensure your website is ready for action before running any digital advertising driving traffic to your website.

Any pop ups can hinder your potential customers from accessing other pages. Keep these to a minimum to keep people on your site.

Is your check out process simple and smooth? Are there too many steps and are payment and shipping details clear and easy? If not your ads won’t provide the conversions they should.